10
%
Vegan, cruelty-free and free from SLS, parabens, and artifical dyes.
1
%
of people said their mouth felt cleaner longer, after brushing*
1
%
Saw visible whitening in 2 weeks and experienced less sensitivity*
Based on a 2025 consumer survey*
Why settle for Ordinary?
Perlae
Intentional Ingredients
Fewer ingredients mean each one is purposeful and potent. No overload with fillers. Fewer ingredients = smaller footprint, less waste.
No Harsh Sulfates
Cleans effectively without the harsh agents that can irritate your mouth.
Eco-Conscious
BPA-Free Tube – Conscious packaging that protects both you and the planet.
Designed to be Seen
Created with care and purpose. Re-imagine oral care as part of your self-care, not a chore.
Others
Overloaded formulas
Long labels filled with confusing, unrecognizable chemicals. Excessive formulas with unnecessary additives.
Formulated with Sulfates
Uses SLS that can strip and irritate the oral microbiome.
Less Sustainable
Relies on synthetic processes with a high environmental impact. Materials are chosen for convenience over care.
Designed to be Hidden
Outdated, sterile, boring.
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